Cinch Nears Public Availability
After working our tails off for the last however many weeks and months, Greg and I wrapped up development last week of Cinch, the latest camera strap from Luma Labs. It’s a pretty awesome product and I’m really happy with how it came out. The first batch is currently winding its way through the manufacturing process and we’ve started a soft launch by opening up for orders to people who signed up for the Luma Labs mailing list before yesterday. We’ll fully open up the launch for everyone in January.

One of the highlights of the entire process was spending a bit of time with Bryan W. Jones and Trent Nelson who let me watch how they used the Cinch as well as let me photograph and video them. That’s Trent above looking mighty epic in the mountains outside of Salt Lake City.